Meta Platforms, formerly known as Facebook, has set its sights high. The technology giant aims to enable brands to fully create and target advertisements using artificial intelligence (AI) tools by the close of 2026. This information was divulged by the Wall Street Journal, which cited individuals familiar with the matter.
Reports indicate that the firm’s applications, which boast a whopping 3.43 billion unique active users across the globe, rely on AI to help formulate personalized ad variations, including image backgrounds and automated adjustments to video ads. The intention is to make this automated process attractive and beneficial for advertisers. As per the report, a brand could provide a product image and a budget, and Meta’s AI would then handle the ad generation, including image, video, and text. Furthermore, the AI would also determine user targeting on Instagram and Facebook with additional budget suggestions.
Meta seeks to use AI to enable advertisers to personalize ads. This means that users might see different versions of the same ad in real time, influenced by factors such as geolocation. This development follows earlier reports that social media firms such as Snap, Pinterest, and Reddit have been investing heavily in AI and machine learning tools to attract advertisers in the highly competitive digital ad market.
CEO Mark Zuckerberg has drawn attention to the need for AI products that deliver “measurable results at scale” soon. He aims to build an AI one-stop shop where businesses can set goals, allocate budgets, and let the platform handle the logistics. The evidence suggests that technology firms such as Google and OpenAI have also ventured into video and image-generation AI tools, but their widespread acceptance in advertising is still under discussion as marketers weigh concerns over brand safety, creative control, and quality.
This raises important questions about the role of AI in advertising and the potential impact on user experience. We will keep you informed as we learn more details.
